SMART Goal: Parent outreach

It’s that time of year for SMART goals, so I’ve been reflecting on areas in which I need to improve.  While there are so many to choose from, I’ve decided that this year I’ll be focusing on improving my communication with parents.  It’s a big goal, so I’ve broken it down into some very actionable steps.  In fact, I can already check most of them off my to-do list!​

​Step 1: Parents need to know who I am and why I’m here.  So I spent a ridiculous amount of time updating my School Counseling brochure and making a tri-board. 

At Open House, instead of putting up a few signs pointing to my office and waiting there for people to show up (or not), I set up a table right in the foyer.  I had the tri-board, copies of the brochure, a stack of my business cards, some of my “self-calming and mindfulness tools” for people to take (pool noodle stress fidgets and Starburst candies), and a sign-up sheet for my parent e-newsletter.  Which brings us to...

Step 2: Parents might like to hear about what I’m up to at our school: what concepts and strategies I’m teaching in different classes, what kind of groups I’m running, and what school-wide initiatives I’m helping to organize. 

I decided I’ll write a parent e-newsletter they can subscribe to.  I’ll also include tips and resources for them to help their children develop social-emotional skills.  I’m planning on publishing the newsletter once a trimester.  That’s not as overwhelming as a monthly commitment, and I can always do more than that if I'm so inclined (I won't be).  I haven’t sent the first one out yet because I’m still trying to figure out Mailchimp, but I have set up a link for people to subscribe on my Google Drive.​  Don't sign up there, but if you want to get a copies of the newsletter when they go out, e-mail me and I'll put you on a non-school list.

---

Step 3: For some parents, even signing up for my e-newsletter might feel risky. So I’ve set up a professional Facebook page and Pinterest account, which allows them to “lurk” without interaction or commitment if that's what they're comfortable with.

---

​Finally, Step 4, which is related but not directly:  I’m collecting data to assess how I’m coming on my SMART goal.  I’ll track the number of followers I have on my FB and Pinterest accounts on the last day of every month, as well as note how many posts or pins I made that month.  I also, of course, will track the number of people who subscribe to my e-newsletter.  At the end of the year it will take about 10 seconds to compile that data into a sweet little line graph to upload to Teachpoint.

Having a goal this public is either going to be really motivating or really embarrassing.  We’ll have to wait until June to see which!

---